Ujamaa is...

On the fourth day of Kwanzaa, we celebrate Ujamaa - cooperative economics. This principle calls us to build and maintain our businesses and to profit from them together.

Off to the various marketplaces and stores around town to support black-owned businesses! The children save money whether cash or on the Greenlight cards, in preparation for this day. Additionally, we set a family spending minimum for the day. Some years, meeting that minimum can be challenging. We have to make sacrifices and sacrifices are tough. However, remembering this principle helps us to persevere. Circulating our dollars on this day and throughout the year is very important to us. Besides, there are many wonderful black-owned businesses out there and they are easier to find than ever!

Support black business today!

Andrew Sr